Your
always-on
e-commerce
growth engine

Supercharge your store with our AI-powered sidekick. No marketing team? No problem!

Platform integrations graphic
Tula AI mascot working on computer

Tula is an AI growth autopilot that automatically tests and optimizes your store’s images, layouts, and messaging to boost conversions and make you more money.

Always learning, always optimizing

Tula continuously runs experiments to find the best way to convert your customers. We're constantly testing headlines, images, color schemes, layouts, and CTAs in real-time. Using deep analytics with Bayesian models, A/B testing frameworks, and multi-armed bandit algorithms, we adapt and respond instantly to maximize your sales conversions.

Variation 1
Product variation testing - Variation 1
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Product variation testing - Variation 2

Personalized for every visitor

Every customer gets a unique, optimized experience tailored in real-time. We analyze how they found you—Google Ads, TikTok, Facebook, organic search—along with their location, time of day, device, and behavior patterns to deliver the perfect storefront that maximizes conversions and sales for each individual visitor.

Kenzie - Young woman with beanie

Kenzie

Segment: Outdoor lifestyle
RFM: Frequent buyer
Channel: TikTok Ad
Favorite Style: Gorpcore
Kenzie's personalized landing page
Matt - Young professional with laptop

Matt

Segment: Tech enthusiast
RFM: High value customer
Channel: Google Ad
Favorite Style: Streetwear
Matt's personalized landing page
0

Tests per month

vs 10-15 with manual tools

0%

Higher conversion rates

than manual optimization

50

Sale to pay for itself

Based on $90 average order value

Tula executes while
others just suggest

Features

Tula
Competitors

AI Suggestions

Analytics Dashboard

Autonomous Testing

Real-time Implementation

24/7 Optimization

High Test Volume

Zero Manual Work

Flexible pricing
for every stage

Simple plans. Real growth. Pick yours.

🎉 EARLY ACCESS: 50% OFF

Starter

Starting at
$100/mo
$50/mo

Boost your sales with essential CRO tools.

Up to 30 tests per month
AI-powered enhancements
Real-time store updates
Seamless e-commerce integration
Email support
Automated A/B testing
Get Early Access
🎉 EARLY ACCESS: 50% OFF

Pro

Starting at
$300/mo
$150/mo

Elevate your growth with premium features.

Up to 150 tests per month
Includes all Starter features
Priority customer support
Manage multiple stores
Advanced analytics & insights
Team collaboration access
Custom brand optimization
Get Early Access

Scale

For large stores
Custom

White-glove service for high-volume online stores.

Unlimited tests & stores
Includes all Pro features
24/7 dedicated support
Exclusive onboarding
Dedicated success manager
Priority feature requests
Custom integrations
Contact us

Let's talk about boosting your sales

Got questions? We're here to help you thrive.

Email

Quick responses, real people.

hello@gettula.com

Chat

Join our community for quick support

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FAQ

Everything you need to know about boosting your e-commerce conversion rates

What is an AI conversion sidekick for online stores?

Think of it like having a little growth assistant working in the background of your store 24/7. An AI conversion sidekick automatically improves your e-commerce storefront by testing product images, layouts, buttons, and more—so you don't have to guess what works. Instead of wasting time tweaking themes or hiring expensive consultants, it quietly makes changes that help you sell more merch, clothing, and custom goods.

How does this actually help me make more money with my online store?

Every store owner knows traffic is hard (and expensive) to get. The magic here is that AI helps turn more of your visitors into paying customers. It tests things like product displays, colors, and calls-to-action, then keeps the versions that convert best. That means higher conversion rates, more sales from the same traffic, and better results from your ads and marketing campaigns.

Who is this really built for?

It's built for everyday e-commerce merchants who want their store to perform like the big brands—without a big team or budget. Influencers selling merch, streetwear shops, lifestyle brands, and custom gift stores all get the most out of it. If you've got products people love but feel like your store isn't converting as well as it should, this is for you.

What types of stores benefit the most?

Stores selling visual products—like t-shirts, hoodies, mugs, or personalized gifts—tend to see huge wins because design and presentation matter so much. If you run ads or promote on TikTok, Instagram, or through influencers, you'll benefit even more, because the AI makes sure all that traffic you're paying for actually turns into sales.

How does it work with online stores and GA4 analytics?

Setup is simple: connect your e-commerce store, and the AI instantly gets to work optimizing. It also plugs into Google Analytics 4 (GA4) so you can see exactly how your conversion rates and sales are trending. Instead of vague "maybe it's working" promises, you'll see real numbers—traffic going up, sales increasing, and revenue growing.

How is this different from editing my store theme or using apps?

Theme editors and apps give you tools, but they don't tell you what actually converts. With AI, you're not just making random design tweaks—it's constantly testing and improving your storefront in real time. It's like the difference between doing your own marketing versus having a team that experiments nonstop to squeeze every extra sale out of your traffic.

How fast can I expect to see results?

Most merchants notice changes in just a few weeks. The AI runs experiments quickly, learns what your customers respond to, and keeps the winners. And the longer it runs, the smarter it gets—meaning your store keeps improving month after month.

Why should online merchants care about conversion optimization?

Because traffic is expensive! You work hard (and spend hard) to get people to your store—ads, influencers, social posts. If your site isn't optimized, most of those visitors leave without buying. Conversion optimization makes sure more of them actually check out. That means you make more money without buying more ads, which is the fastest way to grow any e-commerce business.